What sets Marketshare apart from other research companies is a belief that consumers are mainly driven by unconscious needs and impulses. Clearly, people frequently buy things they don't really need. Why?

Our experience is that much of the time, people have no real idea why they do what they do. They are driven by unconscious associations buried deep in their psyche.

In our focus groups, we want to dig deep to understand why people do what they do. We tend to be distrustful when people tell us why they do what they do.

At Marketshare, we take our subjects on a three-stage psychic journey, past reason, through emotion to the primal core, where we believe all purchasing decisions really lay.

We hunt for consumers primal urges. The "reptilian hot buttons" that compel all of us to action.