Colin has a career spanning two decades in market, social and psychological research.

His clients include blue chip corporates, public sector organisations, small businesses and start ups.

In addition to his specialist expertise in customer satisfaction and lifestyle research, he also has wide experience in other related sectors including leisure, education, and the arts.

As an organisational psychologist, he is an adept group moderator with a keen interest in psychographics and the concepts of "customer sacrifice" and "fear of success". Colin is a director of Marketshare.

He is a member of the Market Research Society of Australia, The Australian Psychological Society and is a Fellow of the Australian Institute of Management. He has postgraduate qualifications in psychology.