Techniques

Marketshare is a full service market research agency offering the following:

Web based surveys (take an example survey)

CATI surveys

Self completion surveys

Face-to-face surveys

Customer observations

Depth interviews

Secondary data analysis (eg. ABS, customer databases, etc)

Focus discussion groups

Mystery shopping

BENCHMARKING: It is important to benchmark against both internal and external yardsticks. We have a large range of benchmarks across different markets and industry sectors.